Učenje za poduzetništvo, Vol. 2 No. 1, 2012.
Izvorni znanstveni članak
The role and importance of serbian academic libraries in entrepreneurial learning
Vesna D. Župan
orcid.org/0000-0002-1955-6397
; Univerzitetska biblioteka, «Svetozar Marković» Sektor za nabavku i obradu bibliotečke građe, Beograd, Republika Srbija
Sažetak
It is thanks to the expansion of academic and scientific information that contemporary entrepreneur has an increased need for an interaction with an e-environment. A developed academic librarianship is a precondition for the development of science, technics and creative economy as well. On the other side, information literacy is a precondition for the development of an intellectual freedom today. It is realistic to ask – what does an entrepreneur need the most? Marketing access in the work of libraries has imposed that the end user is to be focused on. Each library formulates its’ tasks in accordance with its’ statute and the type the library itself belongs to. Marketing research by surveys and focus interviews can make users’ needs and expectations more comprehensive. It would be an illusion to claim that an academic library doesn’t have its’ market. It would mean that the library doesn’t have its’ users at all. Future results of a library will depend on the way its` offer is structured. Although they are mostly non-profit organizations which are being financed from the budget, the libraries may have some additional resources of income thanks to the services for their users e.g. students, researchers, scientists, businessmen, the retired etc. It should be had in mind that all the academic libraries do not perform their activity with the public. The public is not their target market because many of them follow the streams in certain sciences which are strictly determined. A university library which receives materials from all scientific fields (humanities, social sciences, biomedicine and technics) may carry out the segmentation of the market in order to adjust itself to the users` needs. This paper concentrates on the actual situation in the academic librarianship of Serbia having in mind the importance of „green technology“, agriculture, tourism, manufacturing, processing and export in contemporary entrepreneurship.
Ključne riječi
academic libraries; Serbia; entrepreneurship; learning; scientific information
Hrčak ID:
130217
URI
Datum izdavanja:
1.6.2012.
Posjeta: 1.511 *