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Internal city marketing: Positive activation of inhabitants through supported voluntarism

Irena Ograjenšek
Andreja Cirman

Puni tekst: engleski, PDF (1 MB) str. 139-152 preuzimanja: 350* citiraj
APA 6th Edition
Ograjenšek, I. i Cirman, A. (2015). Internal city marketing: Positive activation of inhabitants through supported voluntarism. Ekonomski vjesnik, 28 (S), 139-152. Preuzeto s https://hrcak.srce.hr/137436
MLA 8th Edition
Ograjenšek, Irena i Andreja Cirman. "Internal city marketing: Positive activation of inhabitants through supported voluntarism." Ekonomski vjesnik, vol. 28, br. S, 2015, str. 139-152. https://hrcak.srce.hr/137436. Citirano 10.04.2021.
Chicago 17th Edition
Ograjenšek, Irena i Andreja Cirman. "Internal city marketing: Positive activation of inhabitants through supported voluntarism." Ekonomski vjesnik 28, br. S (2015): 139-152. https://hrcak.srce.hr/137436
Harvard
Ograjenšek, I., i Cirman, A. (2015). 'Internal city marketing: Positive activation of inhabitants through supported voluntarism', Ekonomski vjesnik, 28(S), str. 139-152. Preuzeto s: https://hrcak.srce.hr/137436 (Datum pristupa: 10.04.2021.)
Vancouver
Ograjenšek I, Cirman A. Internal city marketing: Positive activation of inhabitants through supported voluntarism. Ekonomski vjesnik [Internet]. 2015 [pristupljeno 10.04.2021.];28(S):139-152. Dostupno na: https://hrcak.srce.hr/137436
IEEE
I. Ograjenšek i A. Cirman, "Internal city marketing: Positive activation of inhabitants through supported voluntarism", Ekonomski vjesnik, vol.28, br. S, str. 139-152, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/137436. [Citirano: 10.04.2021.]

Sažetak

Urban settlements which were planned and established during the socialist period either in their entirety or partially (in form of fast-growing districts) can be found all over Central and Eastern Europe. In most of them authorities have been fighting numerous economic and social problems, many either caused by, or stemming from, lack of social cohesion. One visible sign of such problems are neglected public spaces, often doomed to be in a poor condition due to lack of co-ordinated action. In this paper we demonstrate the importance of social capital and public administration’s courage and creativity when applying the tools of internal city marketing for what we call ‘supported voluntarism’ aimed at positive transformation of public spaces in a post-socialist residential neighbourhood using the Slovenian post-socialist city of Velenje as a showcase.

Keywords: internal city marketing, supported voluntarism, urban revitalisation

Hrčak ID: 137436

URI
https://hrcak.srce.hr/137436

Posjeta: 489 *