Original scientific paper
https://doi.org/10.20867/thm.31.4.7
The role of internal factors of partners on creativity, value co-creation and business performance: Evidence from the tourism industry in Vietnam
Tran Thi Van Trang
; MBA, PhD Candidate, School of Business, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam and Lecturer, Faculty of Business Administration, Ton Duc Thang University, 19 Nguyen Huu Tho Street, Tan Phong ward, District 7, Ho Chi Minh City, Vietnam
*
Mai Ngoc Khuong
; Ph.D. School of Business, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam
* Corresponding author.
Abstract
Purpose – This study examines how partners’ capability, CSR and flexibility affect business
creativity, value co-creation and performance of tourism firms in Vietnam.
Methodology/Design/Approach – In this study, 454 valid responses were collected and analyzed
using PLS-SEM. The participants included owners, CEOs, vice directors, management broad
assistants and department leaders from different tourism enterprises in Vietnam.
Findings – Among the internal partner selection considerations, the results demonstrated
that partners’ flexibility and partners’ capability had a substantial impact on company
performance. Aside from the CSR component, all of the internal partner selection factors
had a positive correlation with business performance as measured by creativity and value
co-creation. Partner selection and business performance provided evidence of creativity and
value co-creation’s mediating effect.
Originality of the research – From the theoretical implication, this study provides new insights
into the literature on tourism and partner relationships regarding partners’ capability, CSR,
flexibility, business creativity, value co-creation and performance. From the practical implication,
the findings can provide valuable insights for tourism companies looking to enhance their longterm collaboration, determine if it’s strategically beneficial to select, establish or maintain a
relationship, as well as strengthen their relationships with their business partners.
Keywords
Hrčak ID:
340335
URI
Publication date:
4.12.2025.
Visits: 0 *