Original scientific paper
https://doi.org/10.20867/thm.31.4.6
Accommodation inventory sources for startup online travel agencies
Nasser Bouchareb
orcid.org/0000-0002-9248-4211
; Associate Professor Faculty of Economics and Management; Ferhat Abbas University Setif 1, Algeria.
Abstract
Purpose – The purpose of this study is to address the significant challenge faced by startup
Online Travel Agencies (OTAs) in building a substantial accommodation inventory amid
intense competition and limited brand recognition. The research aims to explore and analyze
the various sources of accommodation inventory available to startup OTAs.
Methodology/Design/Approach – Data were collected through a series of in-depth interviews
with 47 key industry players, spanning four stages, to investigate the process of onboarding new
properties onto startup Online Travel Agencies (OTAs) and understand the synchronization
of pricing and availability.
Findings – The study evaluates various connectivity methods, identifying two main methods
including: direct contracting, or third party’s connections, encompassing channel manager
connection, API integration, affiliation program or white label solutions. In each method there
are several sources. The pivotal decision for startup OTAs in selecting inventory sources
revolves around factors such as cost, number of listed properties, technology, and reputation.
Originality of the research – These findings serve as a practical guide, allowing OTAs to make
informed decisions, refine strategies, and optimize connectivity processes for a competitive
edge in the dynamic online travel market.
Keywords
Hrčak ID:
341789
URI
Publication date:
19.12.2025.
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