Original scientific paper

https://doi.org/10.2252/cmr202502111

The Simulation of Society Evolution Based on the Impact of Communication Messages

Mario Žuliček orcid.org/0009-0003-4872-2491 ; University of Rijeka (Rijeka, Hrvatska)
Darijo Čerepinko ; University North (Koprivnica, Hrvatska)

Abstract

The way messages are structured may have a significant impact on individual behaviors
and collaborative interactions within different social contexts. Some studies suggest that
certain types of messages could influence various aspects of personality. This research
utilizes social interaction simulation tools to examine the potential modifications achievable
through various messaging models. Simulations in the social sciences enable research to be
conducted with multiple iterations, as such studies would be either unfeasible, prohibitively
costly, or ethically questionable to carry out in real-world settings. The findings indicate
that, when interaction rules are established and adhered to, particular message types can
enhance altruistic behavior and the proportion of agents exhibiting fair or honest behavior.
This, in turn, may contribute to enhanced collaboration and support the overall long-term
stability of the social systems.

Keywords

simulation of social evolution; personality change; influence of communication messages

Hrčak ID:

342069

URI

https://hrcak.srce.hr/342069

Publication date:

22.12.2025.

Visits: 318 *