Prethodno priopćenje
https://doi.org/10.30924/mjcmi.31.si.5
Exploring the potential of AI implementation in business and management education
Eva Jelínková
orcid.org/0000-0001-6512-2090
; University of West Bohemia, Faculty of Economics Univerzitní 22, 306 14, Pilsen, Czech Republic
Marta Nosková
orcid.org/0000-0003-2890-555X
; University of West Bohemia, Faculty of Economics Univerzitní 22, 306 14, Pilsen, Czech Republic
*
Lucie Rottenbornová
orcid.org/0009-0000-9046-6645
; University of West Bohemia, Faculty of Economics Univerzitní 22, 306 14, Pilsen, Czech Republic
* Dopisni autor.
Sažetak
The paper examines the potential of using AI in business and management education. As AI is one of the most
emerging technologies in recent years, its implementation in education should be the next logical step after
its digitalisation. However, there is still a lack of research regarding students´ opinions about AI involvement
in their education. This paper aims to demonstrate the significant potential of AI in business and management
studies based on students’ views to fill this research gap. In detail, around 300 students of business and
management studies in the Czech Republic were asked, using an online questionnaire, for example, about their
recent experiences with AI in their education, the form of AI, or their expectations and concerns. The resulting
data were analysed, and the results confirmed that AI is not often used in business and management studies at
present, but can be a beneficial and welcoming technology to improve this field of education. Student’s positive
opinions were found more often than negative concerns. This is an important finding because students will
receive this type of education, yet their views are rarely considered.
Ključne riječi
AI; education; students´ opinions; digitalisation
Hrčak ID:
346695
URI
Datum izdavanja:
1.3.2026.
Posjeta: 43 *