Review article
https://doi.org/10.38190/ope.16.1.8
Artificial intelligence and business model innovation in entrepreneurial management
Dragana Janeš
Abstract
Artificial intelligence (AI) is transforming how organizations
innovate and redesign business models, yet research connecting
AI and business model innovation (BMI) within entrepreneurial
management remains fragmented. This paper presents a structured
thematic synthesis examining how AI capabilities influence BMI
processes, governance mechanisms, and innovation outcomes.
Using a systematic synthesis approach grounded in BMI and digital
transformation research, the review develops a four-layer integrative
framework consisting of AI innovation affordances, managerial
governance, organizational capabilities, and business model
innovation processes and outcomes. The findings highlight that
AI does not automatically generate new business models; instead,
strategic value emerges through capability development, governance
decisions, and iterative experimentation. By integrating AI readiness,
dynamic capabilities, entrepreneurial conditions, as well as broader
ecosystem and institutional factors into a layered conceptual model,
the study contributes to theory development at the intersection of AI
management and entrepreneurial innovation, while offering practical
implications for entrepreneurs, SME leaders and policymakers
navigating AI-enabled digital transformation.
Keywords
Artificial intelligence; Business model innovation; Entrepreneurial management; Digital transformation
Hrčak ID:
347805
URI
Publication date:
12.6.2026.
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