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Market-Tržište , Vol. 33 No. Special Issue, 2021.

  • Datum izdavanja: 20.12.2021.
  • Objavljen na Hrčku: 20.12.2021.

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Puni tekst

Uvodnik (str. 5-7)

Editorial preface (str. 5-7)

Tanja Komarac, Vatroslav Škare
Uvodnik


Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence (str. 9-27)

Maja Konecnik Ruzzier, Katja Terglav, Robert Kaše
Izvorni znanstveni članak


Perceived Private Label Authenticity: A Two-Study Analysis (str. 47-66)

Sandra Horvat, Tanja Komarac, Đurđana Ozretić Došen
Izvorni znanstveni članak


A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil (str. 67-80)

Willian Feitosa, Carlos Eduardo Lourenço, Lígia H. Rezende, Noemi Saeki Sunago, Susana Costa e Silva
Izvorni znanstveni članak


Posjeta: 8.811 *