Market-Tržište, Vol. 35 No. 2, 2023.

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Puni tekst

Editorial preface (str. 125-127)

Uvodnik (str. 125-127)

Đurđana Ozretić Došen
Uvodnik

Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India (str. 129-143)

Umesh Ramchandra Raut, Prafulla Arjun Pawar
Prethodno priopćenje

How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists? (str. 145-163)

Alexander Joseph Ibnu Wibowo
Prethodno priopćenje

Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines (str. 165-181)

Marián Čvirik, Emmanuel Dotong
Izvorni znanstveni članak

Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior (str. 183-204)

Dubravka Užar, Jelena Filipović
Izvorni znanstveni članak

Revitalization of the Slovenian Herbal Market? A Mixed Study Approach (str. 205-221)

Sabina Krsnik, Karmen Erjavec
Prethodno priopćenje

Measuring the Effectiveness of Online Sales by Conducting A/B Testing (str. 223-249)

Miroslav Mandić, Iva Gregurec, Uglješa Vujović
Prethodno priopćenje

Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation (str. 251-266)

Sigitas Urbonavicius, Karina Adomaviciute – Sakalauske
Prethodno priopćenje

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