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Prethodno priopćenje

The Art of Spectacle as a Second Reality

Mileva Pavlović ; Fakultet za menadžment malih i srednjih preduzeća, Beograd
Ljiljana Manić orcid id ; Megatrend univerzitet, Fakultet za kulturu i medije, Beograd
Marija Aleksić ; Megatrend univerzitet, Fakultet za poslovne studije, Beograd

Puni tekst: hrvatski pdf 333 Kb

str. 180-190

preuzimanja: 554



A media genesis as multimeaningfull phenomenon means its transformation from its initial function as a transmiter of a message and information into an active subject in the process of communication towards a powerful mean of critical opinion. On that road, from the role of information transmition, medias strengtened into a leading factor in shaping critical opinion of a recipient.
A project is focused on a communication processes analysis within modern society, revealing dominant feeling of passive dependency of a media content by the recipient and media’s active role.
During that process, information becomes antipodal entity, which abolishes the meaning and primarily serves as a reminder on an undisputed credibility transfered into a spectacle as an art expression. Within that process, recipient who is supposed to criticaly think about media content transforms into a muted and brainwashed consumer of everything that is presented by media. The art of spectacle becomes reality.

Ključne riječi

abundance of information, information - advertisment, process of simulation, spectacularization of tragedy, indifference

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Podaci na drugim jezicima: hrvatski

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