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New Entrepreneurial Knowledge and Methods of Active Teaching and Learning - Good Practice of the University of Applied Sciences Vern’, Zagreb

Gordana Ćorić ; Poduzetništvo i Poslovna etika, Veleučilište VERN’, Zagreb
Ljiljana Kukec ; Franšizno poslovanje, Veleučilište VERN’, Zagreb
Zvonimir Repač ; Lider konzultant, Zagreb


Puni tekst: hrvatski pdf 373 Kb

str. 349-363

preuzimanja: 1.016

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Puni tekst: engleski pdf 373 Kb

str. 349-363

preuzimanja: 318

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Sažetak

Teaching entrepreneurship is still a subject of discussions ranging from whether it is possible to teach entrepreneurship to the discussion about the best approaches to teaching entrepreneurship. In this paper the authors advocate for teaching entrepreneurship as possible and desirable effort, and that significant effects in teaching entrepreneurs can be achieved (a) by teachers’ own examples (learning by being), and (b) by facilitating the acquisition of students’ own experiences (learning by doing). Methodology is based on testing the model of the effectiveness of teaching entrepreneurship at all four levels: entrepreneurship by learning, by understanding, by doing and by being an entrepreneur. These postulates are analyzed on the example of the elective course Franchising and the sample of 25 attending students. Drawing conclusions raised from already existing experiences with linking educational institutions with entrepreneurial practices in the person of teacher (entrepreneur and instructor in the same person), this paper offers some models for definition of new programs, and sets conditions for the provision of effective framework for the acquisition of new knowledge and entrepreneurial skills, through proposed methods of active learning and teaching. The purpose of this paper is to provide an additional argument in order to understand the advantages of best known practices in building educational program (curriculum, teaching assignments). The proposed methods of active teaching and learning of entrepreneurship are tools for improving the quality of teaching and learning programs for entrepreneurship. The paper also gives a contribution to understanding the need for engaging teachers with both entrepreneurial and teaching experience.

Ključne riječi

Learning and Teaching Entrepreneurship; Active Teaching Methods; New Entrepreneurial Knowledge; Franchising

Hrčak ID:

130211

URI

https://hrcak.srce.hr/130211

Datum izdavanja:

1.6.2012.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.096 *