Original scientific paper

EUROPEAN CULTURE AND TOURIST COMMUNICATION

France Vreg ; Faculty of Social Sciences, University of Ljubljana, Ljubljana, Slovenia

Abstract

The author examines tourism and tourist communication in the new market and cultural situation in the world that we call Globalisation.
Tourism as well as tourist communication is caught in the Globalisation processes. In that field there is a constant battle among numerous tourist agencies that sell cultural sights of their countries, the sea, mountains, hotels and camps. Tourist communication is the part of global communication and international promotion. A tourist communicator must overcome the principles of transcultural mediation to reduce cultural differences and alleviate intercultural conflict.

Keywords

culture; tourism; tourist communication; globalisation; tourist discourse

Hrčak ID:

21512

URI

https://hrcak.srce.hr/21512

Publication date:

28.9.2007.

Article data in other languages: croatian

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