Informatologia, Vol. 40 No. 3, 2007.
Izvorni znanstveni članak
EUROPEAN CULTURE AND TOURIST COMMUNICATION
France Vreg
; Fakultet za društvene znanosti Sveučilišta u Ljubljani, Ljubljana, Slovenija
Sažetak
The author examines tourism and tourist communication in the new market and cultural situation in the world that we call Globalisation.
Tourism as well as tourist communication is caught in the Globalisation processes. In that field there is a constant battle among numerous tourist agencies that sell cultural sights of their countries, the sea, mountains, hotels and camps. Tourist communication is the part of global communication and international promotion. A tourist communicator must overcome the principles of transcultural mediation to reduce cultural differences and alleviate intercultural conflict.
Ključne riječi
culture; tourism; tourist communication; globalisation; tourist discourse
Hrčak ID:
21512
URI
Datum izdavanja:
28.9.2007.
Posjeta: 4.981 *