Stručni rad
Analysis of pre-election videos in the Republic of Serbia - Negative campaign of candidates of the ruling political parties within the campaigns for the presidential elections in 2012 and 2017
Nikola Perišić
orcid.org/0000-0002-3642-0731
; Fakultet političkih nauka Univerziteta u Beogradu
Sažetak
The subject of the paper is the analysis of the videos of the presidential candidates in power at the time of the presidential elections in 2012 and 2017. From 2012, the video of the candidate of the Democratic Party, Boris Tadic, will be analyzed, and from 2017, the video of the candidate of the Serbian Progressive Party, Aleksandar Vucic, will be analyzed. In the mentioned videos, the use of negative propaganda of these two candidates towards their opponents will be pointed out. The work will be divided into several parts, at the beginning the readers will be acquainted with the significance of the videos in modern political propaganda, as well as with the very concept of the campaign. The second part will point out the growing trend of using negative political propaganda. The method of content analysis will be used for the method of observing the mentioned videos. A special section will be set aside for a theoretical review of this method. In the final part, the results of the observation will be presented. The analysis of the mentioned videos shows that Boris Tadic directly tried to discredit his opponent Tomislav Nikolic during the entire video, while Aleksandar Vucic used the indirect technique of negative propaganda. This difference is important, because the strategy of Aleksandar Vucic was more successful, viewed through the election result. The socio-academic contribution of this paper is that it represents one of the rare analyzes of negative propaganda during the election campaign in Serbia
Ključne riječi
negative propaganda; presidential elections in Serbia; election campaign; Boris Tadic; Aleksandar Vucic
Hrčak ID:
265900
URI
Datum izdavanja:
25.11.2021.
Posjeta: 803 *