Agroeconomia Croatica, Vol. 12 No. 1, 2022.
Izvorni znanstveni članak
An innovative way of food labeling in supermarkets in the Republic of Serbia
Katarina Stojšić
orcid.org/0000-0003-2239-7224
; Poljoprivredni fakutet Univerziteta u Beogradu, Nemanjina 6 11080 Zemun
Vlade Zarić
; Poljoprivredni fakutet Univerziteta u Beogradu, Nemanjina 6 11080 Zemun
Sažetak
Food labeling in the Republic of Serbia is regulated by the Rulebook on declaring, labeling and advertising of food (“Službeni glasnik RS”, No. 19/2017, 16/2018, 17/2020 and 118/2020). By observing the offer of organic products in retail outlets, 60 products were chosen. These 60 chosen products were accordingly marked by having an “organic product” logo, certification agency logo, declaration and a nutrition fact table. In order to observe consumer habits and attitudes towards organic food, and also to determine their knowledge about food declarations, it was necessary to examine consumers behaviour. By better understanding the preferences, attitudes and habits of organic food consumers about the key elements of purchasing and using declarations, with adequate labeling, it is possible to ensure better communication between products and consumers. This paper presents some of the most important findings that the authors came to on the basis of a quantitative research in Belgrade. A field survey was performed by using a questionnaire, the consumer survey was performed using the survey questionnaire method. Of the total number of respondents, 45.0% of them always read the information shown on the declarations, and 30.0% of the total number of respondents fully understand them. The main problems that make declaration reading during buying are: the information on the product declarations is written in extremely small letters (which is an extremely big problem for many consumers because they are not able to read them), then misunderstanding, mistrust, inability to assess quality (lack of knowledge ), as well as lack of time for detailed interpretation. To reduce the impact of these factors, the usage of one of the many labeling systems on the front of the package has been proposed.
Ključne riječi
food labeling, innovation, consumer behavior, Nutri-score
Hrčak ID:
280450
URI
Datum izdavanja:
30.6.2022.
Posjeta: 384 *