Prethodno priopćenje

https://doi.org/10.46672/aet.8.2.2

The Generation Z Sustainable Fashion Concept

Ana Markuz orcid.org/0000-0001-8839-5585 ; Ministarstvo regionalnog razvoja i EU fondova, Republika Hrvatska
Mihael Plećaš orcid.org/0000-0002-8971-2543 ; Libertas međunarodno sveučilište, Zagreb, Hrvatska
Doroteja Ban ; Sveučilište VERN, Zagreb, Hrvatska

Sažetak

Making fashion sustainable is a demand imposed upon producers, designers, and the entire fashion industry by Generation Z, which was raised free from all taboo topics, strongly supporting differences, and seriously stepping toward changes tailored to their own measures, thus pressuring the shaping of the fashion industry according to the principles of sustainable development. The awareness of Earth’s limited resources is heightened with this generation and there are strong predispositions that it will be the one, as opposed
to Generation Y, to bring fashion to a much more sustainable level, for which, as this paper shows, they will not lack courage nor willingness.

Ključne riječi

Generation Z; sustainable fashion; sustainable development; fashion industry transformation

Hrčak ID:

288229

URI

https://hrcak.srce.hr/288229

Datum izdavanja:

22.12.2022.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.039 *