Stručni rad

https://doi.org/10.46672/zsl.7.8.4

Higher levels of emotional intelligence of sales employees as key to successful sales

Draženka Ćosić orcid.org/0000-0002-9973-9715 ; Libertas međunarodno sveučilište, Zagreb, Hrvatska
Anđelka Buneta orcid.org/0000-0002-5578-3810 ; Libertas međunarodno sveučilište, Zagreb, Hrvatska
Ante Ćorluka ; Libertas međunarodno sveučilište, Zagreb, Hrvatska

Sažetak

Market volatility and the dynamics of change, as well as increasing competitiveness, require sales managers to take a new approach and quickly adjust their strategies and tactics to customers and clients. The five critical areas of emotional intelligence – self-awareness, self-regulation, socialization, empathy, and motivation – are the key skills necessary for success in all aspects of life, but in sales, they can be the difference between a good and an excellent salesperson. Higher levels of emotional intelligence allow salespeople to navigate more effectively through the sales process, which also contributes to greater success.

Ključne riječi

sales; emotional intelligence; emotions; customers; productivity

Hrčak ID:

293592

URI

https://hrcak.srce.hr/293592

Datum izdavanja:

30.12.2022.

Podaci na drugim jezicima: hrvatski

Posjeta: 559 *