Preliminary communication

Social Networking Phenomenon and Its Use in Libraries

Ivana Hebrang Grgić orcid.org/0000-0001-6709-9939 ; Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb
Dorja Mučnjak ; Library, Faculty of Humanities and Social Sciences, University of Zagreb

Abstract

Social media phenomenon has changed the way people communicate. Facebook has become the world’s most popular social networking site. It did not take long for libraries, as cultural and educational institutions, to recognize its importance and start using it for the promotion of their activities and improvement of their services. The purpose of this research is to determine the frequency and types of Croatian public libraries’ presence on Facebook. The paper analyses the nature of their presence, metric indicators, and activities on selected Facebook applications. The results are compared to previous studies conducted in Croatia and in the world. The conclusion brings a number of fundamental recommendations concerning the presence of public libraries on Facebook.

Keywords

Croatia; Facebook; public libraries; Social Networking Sites

Hrčak ID:

137849

URI

https://hrcak.srce.hr/137849

Publication date:

31.3.2015.

Article data in other languages: croatian

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