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Original scientific paper

REVENUE MANAGEMENT IN THE HOSPITALITY INDUSTRY FACES THE RECESSION

Damir Pavlović


Full text: croatian doc 274 Kb

page 27-46

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Full text: english doc 241 Kb

page 27-46

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Abstract

Every few years, tourism, and the hospitality industry as its most significant production and services segment, sensitive as they are, face global challenges on the market in terms of demand. Crisis calls for adequate crisis management by mobilising all available resources. People, as the most important resource, must be activated and solutions sought that would not be looked for during times of stability. This, in the end, makes everyone stronger and richer in new knowledge. This is what happened after 11 September 2001, and should also be the case with the current global recession.

Keywords

revenue management; recession; price formation; RevPAR

Hrčak ID:

43442

URI

https://hrcak.srce.hr/43442

Publication date:

18.5.2009.

Article data in other languages: croatian

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