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REVENUE MANAGEMENT IN THE HOSPITALITY INDUSTRY FACES THE RECESSION

Damir Pavlović


Puni tekst: hrvatski doc 274 Kb

str. 27-46

preuzimanja: 4.226

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Puni tekst: engleski doc 241 Kb

str. 27-46

preuzimanja: 667

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Sažetak

Every few years, tourism, and the hospitality industry as its most significant production and services segment, sensitive as they are, face global challenges on the market in terms of demand. Crisis calls for adequate crisis management by mobilising all available resources. People, as the most important resource, must be activated and solutions sought that would not be looked for during times of stability. This, in the end, makes everyone stronger and richer in new knowledge. This is what happened after 11 September 2001, and should also be the case with the current global recession.

Ključne riječi

revenue management; recession; price formation; RevPAR

Hrčak ID:

43442

URI

https://hrcak.srce.hr/43442

Datum izdavanja:

18.5.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 6.422 *