Market-Tržište, Vol. 33 No. Special Issue, 2021.

Table of contents

Full text

Uvodnik (page 5-7)

Editorial preface (page 5-7)

Tanja Komarac, Vatroslav Škare
Editorial

Interna komunikacija marke za transformaciju zaposlenika u šampione marke: uloga znanja i podudaranja vrijednosti (page 9-27)

Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence (page 9-27)

Maja Konecnik Ruzzier, Katja Terglav, Robert Kaše
Original scientific paper

Spremnost na kupovinu digitalnih i fizičkih knjiga: utjecaj percepcije cjenovne pravednosti na različite razine cijena i sadržaj knjiga (page 29-46)

Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books (page 29-46)

Gedas Kučinskas, Indrė Pikturnienė
Original scientific paper

Analiza dviju studija o percipiranoj autentičnosti privatnih maraka (page 47-66)

Perceived Private Label Authenticity: A Two-Study Analysis (page 47-66)

Sandra Horvat, Tanja Komarac, Đurđana Ozretić Došen
Original scientific paper

Kvazieksperimentalni pristup analizi apela na seks i korištenja spola u oglašavanju – dokazi iz Brazila (page 67-80)

A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil (page 67-80)

Willian Feitosa, Carlos Eduardo Lourenço, Lígia H. Rezende, Noemi Saeki Sunago, Susana Costa e Silva
Original scientific paper

Stavovi prema klimatskim promjenama i kupovina električnih automobila – primjer europskih potrošača (page 81-94)

Attitudes Towards Climate Change and Electric Car Purchase – The Case of European Consumers (page 81-94)

Ljiljana Božić
Original scientific paper

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