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Market-Tržište , Vol. 20 No. 2, 2008.

  • Publication date: 29.12.2008.
  • Published on HRČAK: 10.06.2010.

Table of contents

Full text

Uvodnik (page 131-132)

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Editorial preface (page 131-132)

Đurđana Ozretić Došen
Editorial

english pdf 43kb
Strukturni model utjecaja intenziteta distribucije na percipiranu kvalitetu, poznatost marke i lojalnost marki (page 133-147)

croatian pdf 207kb
Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model (page 0-0)

Ivan-Damir Anić, Edo Rajh
Original scientific paper

Utjecaj korporacijskih komunikacija na imidž i konkurentnost poduzeća (page 149-162)

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Corporate communications impact on corporate image and corporate competitiveness (page 0-0)

Valentina Pirić
Original scientific paper

Imidž destinacije i ključni čimbenici percipirane atraktivnosti destinacije (page 0-0)

Destination image and key drivers of perceived destination attractiveness (page 163-178)

Darko Prebežac, Josip Mikulić
Preliminary communication

english pdf 253kb
Segmentacija financijskog tržišta u Federaciji Bosne i Hercegovine na temelju čimbenika imidža (page 179-193)

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FBIH financial market segmentation on the basis of image factors (page 0-0)

Arnela Bevanda
Preliminary communication

Odrednice zadovoljstva korisnika susretom s uslugom (page 195-210)

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Determinants of customer satisfaction with service encounter (page 0-0)

Ariana Nefat, Nika Paus
Review article

Organiziranje međunarodnih sportskih događaja kao promotivni i ekonomski alat države (page 211-230)

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Organization of international sporting events as a country’s promotional economic image tool (page 0-0)

Božo Skoko, Igor Vukasović
Review article

Instrumenti mjerenja reputacije poduzeća (page 231-249)

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Measuring instruments of corporate reputation (page 0-0)

Damir Grgić
Review article

Pavičić, J., Alfierević, N., Aleksić, Lj.: Marketing i menadžment u kulturi i umjetnosti (page 251-252)

Morana Fudurić
Case report

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Marušić, M.: Plan marketinga (page 253-255)

Željko Kukurin
Case report

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Cannes Lions 2008 (page 257-259)

Natalia Anić, Emanuel Tutek
Other

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