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Market-Tržište , Vol. 20 No. 2, 2008.

  • Publication date: 29.12.2008.
  • Published on HRČAK: 10.06.2010.

Table of contents

Full text

Corporate communications impact on corporate image and corporate competitiveness (page 0-0)

Valentina Pirić
Original scientific paper


Destination image and key drivers of perceived destination attractiveness (page 163-178)

Darko Prebežac, Josip Mikulić
Preliminary communication


FBIH financial market segmentation on the basis of image factors (page 0-0)

Arnela Bevanda
Preliminary communication


Determinants of customer satisfaction with service encounter (page 0-0)

Ariana Nefat, Nika Paus
Review article


Measuring instruments of corporate reputation (page 0-0)

Damir Grgić
Review article


Uvodnik (page 131-132)

Editorial preface (page 131-132)

Đurđana Ozretić Došen
Editorial


Marušić, M.: Plan marketinga (page 253-255)

Željko Kukurin
Case report


Cannes Lions 2008 (page 257-259)

Natalia Anić, Emanuel Tutek
Other


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