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Market-Tržište , Vol. 21 No. 2, 2009.

  • Publication date: 22.12.2009.
  • Published on HRČAK: 10.06.2010.

Table of contents

Full text

Uvodnik (page 147-148)

croatian pdf 43kb
Editorial preface (page 147-148)

Đurđana Ozretić Došen
Editorial

english pdf 43kb
Longitudinalno istraživanje stila života hrvatskih potrošača prehrambenih proizvoda (page 149-166)

croatian pdf 343kb
Longitudinal study of food-related lifestyle of Croatian consumers (page 0-0)

Tanja Kesić, Sunčana Piri Rajh
Original scientific paper

Percepcija uloge marketinških aktivnosti u kontekstu tranzicijskog gospodarstva (page 0-0)

Perceived role of marketing activities in the context of transitional economy (page 167-182)

Sigitas Urbonavičius, Vytautas Dikčius
Preliminary communication

english pdf 166kb
Segmentacija potrošača prema razini ekološke odgovornosti (page 183-202)

croatian pdf 419kb
Consumer segmentation based on the level of environmental responsibility (page 0-0)

Marija Ham
Preliminary communication

Percepcije hrvatskih kirurga o mogućnosti primjene marketinga usluga u zdravstvenim organizacijama (page 0-0)

Perceptions among Croatian surgeons of services marketing application to health care organizations (page 203-218)

Đurđana Ozretić Došen, Vide Bilić
Preliminary communication

english pdf 1023kb
Marketing mode u industriji tekstila i odjeće (page 219-234)

croatian pdf 304kb
Fashion marketing in textile and clothing industry (page 0-0)

Alica Grilec Kaurić
Preliminary communication

Dugoročni učinci unaprjeđenja prodaje na imidž marke (page 0-0)

Long-term impact of sales promotion on brand image (page 235-246)

Danijela Mandić
Review article

english pdf 130kb
Privatnost i sigurnost u elektroničkom poslovanju (page 0-0)

Privacy and security in e-commerce (page 247-260)

Milan Mandić
Review article

english pdf 152kb
Novak, I.: Sportski marketing i industrija sporta (page 261-264)

Manuela Sentđerđi
Case report

croatian pdf 82kb
Gladwell, M.: Izvan prosjeka - Priča o uspjehu (page 265-268)

Kristina Petljak
Case report

croatian pdf 85kb
Renko, N.: Strategije marketinga (page 269-271)

Ružica Butigan
Case report

croatian pdf 69kb
Ide(m)o u Istru (page 273-275)

Sanja Buterin, Tanja Komarac, Darija Kraševac
Other

croatian pdf 354kb

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