Market-Tržište, Vol. 25 No. 1, 2013.

Table of contents

Full text

Uvodnik (page 5-6)

Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial

Kulturni aspekti donošenja odluke o online kupovini (page 0-0)

Cultural aspects of decision-making in online purchases (page 7-20)

Natalija Guseva
Original scientific paper

Empirijska procjena kvalitete usluga putničkih agencija u Makedoniji (page 0-0)

An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia (page 21-36)

Anita Ciunova-Shuleska, Nikolina Palamidovska, Marija Grishin
Original scientific paper

Učenje kao dimenzija kvalitete odnosa i suradnje: okvirni dokazi iz transnacionalnog odnosa kupac-dobavljač (page 0-0)

Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships (page 37-50)

Matevž Rašković, Maja Makovec Brenčič, Anuška Ferligoj, Jan C. Fransoo
Preliminary communication

Kruške i jabuke prikrivenog oglašavanja: razlučivanje i terminološko određenje korištenja marki u programskim sadržajima (page 51-62)

Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content (page 0-0)

Andrea Muškinja, Ivana First Komen
Review article

Primjena koncepta životnog ciklusa proizvoda u upravljanju privatnom markom (page 0-0)

Application of product life cycle concept to private label management (page 63-75)

Sandra Horvat
Review article

Poslovna znanja u funkciji razvoja: gospodarska diplomacija u Republici Hrvatskoj (page 77-96)

Business knowledge as a function of development: economic diplomacy in the Republic of Croatia (page 0-0)

Mirko Bilandžić, Ivona Barun
Review article

Engeseth, S.: "Sharkonomics" (page 97-101)

Engeseth, S.: "Sharkonomics" (page 0-0)

Maja Sorić
Case report

Martinović, M.: "Marketing u Hrvatskoj – 55 poslovnih slučajeva" (page 103-107)

Andrea Razum
Case report

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