Preliminary communication

Croatian logistics companies websites: advantage or disadvantage?

Irena Oroz Štancl orcid.org/0000-0002-3980-2575 ; Laneris Ltd, Velika Gorica, Croatia

Abstract

Based on the existing knowledge about the benefits of Internet marketing content analysis of Croatian logistics websites was conducted and its primary objective was to determine the current level of quality of analyzed websites through the answers to questions about the identity of the company and its promotion, services, content, usability, management, maintenance and location of the websites. According to the author’s knowledge there is no previous research of activities of Internet marketing and its share in marketing strategy of Croatian logistics companies until now therefore the purpose of the study is to contribute to the existing knowledge.

Keywords

logistics; logistics companies; website; content analysis; online marketing

Hrčak ID:

112781

URI

https://hrcak.srce.hr/112781

Publication date:

31.12.2013.

Article data in other languages: croatian

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