Professional paper

DEVELOPMENT OF MARKETING MIX – EXAMPLE OF HOSTEL IN ŠIBENIK

Ankica Arbutina
Josipa Roca
Kristina Pandža
Lucia Bačić
Jelena Šišara ; Veleučilište u Šibeniku, Šibenik, Hrvatska

Abstract

Continuous changes and new trends in tourism demand lead to radical changes in the management of destinations and require continuous improvement of products and services. In this paper will be presented and developed marketing mix of hostel in Sibenik that off season serves as a dormitory. Also on the basis of a survey carried out among students from the area of Sibenik, Split and Zadar will try to get information on how young people experience the city of Sibenik as a tourist destination and that it features attractive to young people to come to the city of Sibenik. On the basis of research it is developed logo for hostel: “Happy”.

Keywords

Marketing Mix; Hostel; Student Campus Sibenik; Research

Hrčak ID:

161802

URI

https://hrcak.srce.hr/161802

Publication date:

14.7.2016.

Article data in other languages: croatian

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