Original scientific paper

https://doi.org/10.31727/m.21.4.3

Protection of geographical indication of "Visočka pečenica" - a way to brand

Amir Ganić orcid.org/0000-0002-9349-9482 ; Poljoprivredno-prehrambeni fakultet, Sveučilište u Sarajevu, Bosna i Hercegovina
Munevera Begić ; Poljoprivredno-prehrambeni fakultet, Sveučilište u Sarajevu, Bosna i Hercegovina
Emir Patković ; Poljoprivredno-prehrambeni fakultet, Sveučilište u Sarajevu, Bosna i Hercegovina
Amir Čaušević ; Zavod za javno zdravstvo FBiH, Sarajevo, Bosna i Hercegovina
Marina Krvavica orcid.org/0000-0002-4431-5958 ; Veleučilište “Marko Marulić
Dragan Brenjo orcid.org/0000-0003-3080-861X ; Agencija za Sigurnost hrane Bosne i Hercegovine, Mostar, Bosna i Hercegovina

Abstract

„Visočka pečenica“ is permanent charcuterie obtained of high quality parts of beef (haunch, back with the lumbar part, shoulder, and flank), dry salted only with kitchen salt and cold smoked and dried. This traditional product has a centuries-old tradition of manufacturing. Production of this product is typical for wide area of Visoko county, located in the central part of Bosnia and Hercegovina. This product is characterised by high quality and by specific technology of manufacturing typical for mentioned area. „Visočka pečenica“ is particularly interesting and commercially important, it is made of second dorsi muscle including loin (m. longissimus dorsi), also known as „Visočka zarebnica“. In the after-war period in Bosnia and Hercegovina, came sudden realization to earn fast money, so some of the meat processors tried to sell plagiarized meat products under the name of „Visočka pečenica“, that move made damage to the name and reputation of this product. Because of that, association of meat processors from Visoko county „ViPS“ (Visočka pečenica and suđuka) was founded , they requested from Agency for food safety of Bosnia and Hercegovina to be assigned with the protected geographical indication for „Visočka pečenica“. Therefore, in this paper are presented information essential for protection of „Visočka pečenica“ with the protected geographical indication in Bosnia and Hercegovina and in the advanced stage in European Union.

Keywords

„Visočka pečenica“; geographical indication; brand

Hrčak ID:

223849

URI

https://hrcak.srce.hr/223849

Publication date:

30.7.2019.

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