Original scientific paper
Education for personal marketing –
creative challenge of business higher
education
Zvjezdana Penava Brekalo
; Osijek
Full text: english pdf 47 Kb
page 293-293
downloads: 99
cite
APA 6th Edition
Penava Brekalo, Z. (2014). Education for personal marketing –
creative challenge of business higher
education
. Hum, 9 (11. - 12.), 293-293. Retrieved from https://hrcak.srce.hr/227414
MLA 8th Edition
Penava Brekalo, Zvjezdana. "Education for personal marketing –
creative challenge of business higher
education
." Hum, vol. 9, no. 11. - 12., 2014, pp. 293-293. https://hrcak.srce.hr/227414. Accessed 2 May 2024.
Chicago 17th Edition
Penava Brekalo, Zvjezdana. "Education for personal marketing –
creative challenge of business higher
education
." Hum 9, no. 11. - 12. (2014): 293-293. https://hrcak.srce.hr/227414
Harvard
Penava Brekalo, Z. (2014). 'Education for personal marketing –
creative challenge of business higher
education
', Hum, 9(11. - 12.), pp. 293-293. Available at: https://hrcak.srce.hr/227414 (Accessed 02 May 2024)
Vancouver
Penava Brekalo Z. Education for personal marketing –
creative challenge of business higher
education
. Hum [Internet]. 2014 [cited 2024 May 02];9(11. - 12.):293-293. Available from: https://hrcak.srce.hr/227414
IEEE
Z. Penava Brekalo, "Education for personal marketing –
creative challenge of business higher
education
", Hum, vol.9, no. 11. - 12., pp. 293-293, 2014. [Online]. Available: https://hrcak.srce.hr/227414. [Accessed: 02 May 2024]
Full text: croatian pdf 253 Kb
page 277-292
downloads: 172
cite
APA 6th Edition
Penava Brekalo, Z. (2014). Education for personal marketing –
creative challenge of business higher
education
. Hum, 9 (11. - 12.), 293-293. Retrieved from https://hrcak.srce.hr/227414
MLA 8th Edition
Penava Brekalo, Zvjezdana. "Education for personal marketing –
creative challenge of business higher
education
." Hum, vol. 9, no. 11. - 12., 2014, pp. 293-293. https://hrcak.srce.hr/227414. Accessed 2 May 2024.
Chicago 17th Edition
Penava Brekalo, Zvjezdana. "Education for personal marketing –
creative challenge of business higher
education
." Hum 9, no. 11. - 12. (2014): 293-293. https://hrcak.srce.hr/227414
Harvard
Penava Brekalo, Z. (2014). 'Education for personal marketing –
creative challenge of business higher
education
', Hum, 9(11. - 12.), pp. 293-293. Available at: https://hrcak.srce.hr/227414 (Accessed 02 May 2024)
Vancouver
Penava Brekalo Z. Education for personal marketing –
creative challenge of business higher
education
. Hum [Internet]. 2014 [cited 2024 May 02];9(11. - 12.):293-293. Available from: https://hrcak.srce.hr/227414
IEEE
Z. Penava Brekalo, "Education for personal marketing –
creative challenge of business higher
education
", Hum, vol.9, no. 11. - 12., pp. 293-293, 2014. [Online]. Available: https://hrcak.srce.hr/227414. [Accessed: 02 May 2024]
Abstract
Purpose of this paper is to explore educational contents offered to students
in order to prepare them for better coping at the labor market upon
finishing their studies. Therefore we mention the results of research on
education for employees’ personal marketing during their studies at the
public university. Exploring of students in the business higher education
system gives their attitudes about lectures and workshops about
employees’in order to prepare them for more efficient transition from
the faculty to the labor market. Research results point out the need for
educational contents of personal marketing during their studies. The paper
gives a draft of certain educational contents in the form of unique
educational modules of employees’ personal marketing.
Keywords
educational modules; students; business education; personal
marketing
Hrčak ID:
227414
URI
https://hrcak.srce.hr/227414
Publication date:
22.12.2014.
Article data in other languages:
croatian
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