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Education for personal marketing – creative challenge of business higher education

Zvjezdana Penava Brekalo ; Osijek

Sažetak

Purpose of this paper is to explore educational contents offered to students
in order to prepare them for better coping at the labor market upon
finishing their studies. Therefore we mention the results of research on
education for employees’ personal marketing during their studies at the
public university. Exploring of students in the business higher education
system gives their attitudes about lectures and workshops about
employees’in order to prepare them for more efficient transition from
the faculty to the labor market. Research results point out the need for
educational contents of personal marketing during their studies. The paper
gives a draft of certain educational contents in the form of unique
educational modules of employees’ personal marketing.

Ključne riječi

educational modules; students; business education; personal marketing

Hrčak ID:

227414

URI

https://hrcak.srce.hr/227414

Datum izdavanja:

22.12.2014.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.146 *