Preliminary communication

https://doi.org/10.17818/EMIP/2021/2.11

CONSUMER RESILIENCE TO ONLINE PRIVACY VIOLATION: SCALE TESTING

Edo Rajh orcid.org/0000-0003-1916-5756 ; The Institute of Economics, Zagreb
Bruno Škrinjarić orcid.org/0000-0002-5969-1948 ; The Institute of Economics, Zagreb
Jelena Budak orcid.org/0000-0003-3739-4704 ; The Institute of Economics, Zagreb

Abstract

Resilience at the individual level is defined as a capacity of an individual to recover from unfavorable conditions, that is as a process of adaptation to harsh conditions. The aim of the paper is to test the measurement scale of consumer resilience to online privacy violation. Psychometric adequacy of the measurement scale was analyzed by assessing reliability, convergent validity and dimensionality of the measurement scale. The Cronbach alpha coefficient and explorative and confirmative factor analysis were applied. Research results point to the conclusion about the need to shorten the original measurement scales in a way that only positive statements are retained. The abbreviated version of the original scales satisfies the psychometric characteristics as it possesses the properties of reliability and convergent validity, and the dimensionality of the scale is consistent with the conceptualized dimensionality.

Keywords

resilience; online privacy violation; consumers; measurement scale; psychometric characteristics

Hrčak ID:

267145

URI

https://hrcak.srce.hr/267145

Publication date:

14.12.2021.

Article data in other languages: croatian

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