Original scientific paper
https://doi.org/10.47960/2303-7431.19.31.2024.7
INTENSITY OF NARRATIVE EXPERIENCE DURING BINGE-WATCHING
Vesna Karuza Podgorelec
orcid.org/0000-0003-2881-4666
; University of Dubrovnik
*
* Corresponding author.
Abstract
The technological progress that allows the television series to be emancipated from the linear broadcast schedule brings a new way of watching several episodes in a row, when and as much as the viewer wants (binge- watching). Previous research suggests that binge-watching is characterized by engaged enjoyment. The communicology concept of narrative engagement provides insight into the mechanisms of engagement in consuming narrative text, connecting the intensity of narrative experience and enjoyment. Our aim was to analyse the intensity of the narrative experience during binge-watching in terms of the prominence and connection of three fundamental processes that indicate intensity of narrative engagement: telepresence (sensory „presence“ in an artificial environment), transportation (immersion in the story) and identification (taking the perspective of the characters). We analysed the original scales that measure the intensity of these processes. We conducted a digital survey using the snowball method on 833 respondents who practice binge-watching. Our findings indicate the prominence and statistically significant strong correlation of all three examined processes, suggesting that the practice of binge-watching is associated with a pronounced narrative engagement of the viewer and thus confirming the results obtained with other methods that emphasize the immersiveness of binge-watching and intense pleasure as a result of such a way of watching series. The presented research is a part of an extensive study of the phenomenon of binge-watching.
Keywords
binge-watching; transportation; identification; telepresence; narrative engagement
Hrčak ID:
319601
URI
Publication date:
10.7.2024.
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