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Engineering Review : International journal for publishing of original researches from the aspect of structural analysis, materials and new technologies in the field of mechanical engineering, shipbuilding, fundamental engineering sciences, computer sciences, electrical engin, Vol. 28 No. 2, 2008.

Preliminary communication

MARKETING RESEARCH IN PRODUCT DEVELOPMENT FUNCTION

Sven MARIČIĆ ; Faculty of Engineering, University of Rijeka, Rijeka, Croatia
Milan IKONIĆ ; Faculty of Engineering, University of Rijeka, Rijeka, Croatia
Tonči MIKAC ; Faculty of Engineering, University of Rijeka, Rijeka, Croatia

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Full text: english pdf 548 Kb

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Abstract

In the long term, the planning of general business policy translates into concrete business assignments that must be realized in view of a unique business system goal. In order to define of one long–term production development program plan it is necessary to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with a specific overview of research and market analysis with the purpose of establishing the tendencies, demands, wishes and market needs of the business product system. The distribution of the collected data is shown along with the method for their obtainment in view of methods and market research techniques.

Keywords

marketing; business system plans; market research; marketing goal determination

Hrčak ID:

30618

URI

https://hrcak.srce.hr/30618

Publication date:

19.12.2008.

Article data in other languages: croatian

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