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Engineering Review : Međunarodni časopis namijenjen publiciranju originalnih istraživanja s aspekta analize konstrukcija, materijala i novih tehnologija u području strojarstva, brodogradnje, temeljnih tehničkih znanosti, elektrotehnike, računarstva i građevinarstva, Vol. 28 No. 2, 2008.

Prethodno priopćenje

MARKETING RESEARCH IN PRODUCT DEVELOPMENT FUNCTION

Sven MARIČIĆ ; Tehnički fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska
Milan IKONIĆ ; Tehnički fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska
Tonči MIKAC ; Tehnički fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska

Puni tekst: hrvatski pdf 548 Kb

str. 55-63

preuzimanja: 4.395

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Puni tekst: engleski pdf 548 Kb

str. 55-63

preuzimanja: 2.280

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Sažetak

In the long term, the planning of general business policy translates into concrete business assignments that must be realized in view of a unique business system goal. In order to define of one long–term production development program plan it is necessary to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with a specific overview of research and market analysis with the purpose of establishing the tendencies, demands, wishes and market needs of the business product system. The distribution of the collected data is shown along with the method for their obtainment in view of methods and market research techniques.

Ključne riječi

marketing; business system plans; market research; marketing goal determination

Hrčak ID:

30618

URI

https://hrcak.srce.hr/30618

Datum izdavanja:

19.12.2008.

Podaci na drugim jezicima: hrvatski

Posjeta: 9.485 *