Review article

E-MARKETING IMPLEMENTATION IN TOURISM

Berislav Andrlić ; Polytechnics of Požega, Croatia

Abstract

It's not new axiom that marketing concept is the integral part of tourism policy. Novelty is that Internet has very important role in today's tourism and hospitality marketing. In this paper author bands planning and conduction of marketing strategy in tourism, due to contemporary business trends. Special attention is dedicated to Internet, which is in the tourism sector, as in other business sectors, changed classic business activities, and is used as communication, transaction and distribution channel. This paper provides an analysis of accessible data about Internet usage in tourism. According to the latest survey, amount of online tourism market in European Union increased. Author also offers some suggestions on future development in this sector.

Keywords

tourism; marketing strategy; Internet

Hrčak ID:

38535

URI

https://hrcak.srce.hr/38535

Publication date:

28.12.2007.

Article data in other languages: croatian

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