Izvorni znanstveni članak
https://doi.org/10.47954/ijcbe.6.1.4
The effect of mobile banking services on banking performance with the mediating role of customer intention: A case of selected commercial banks in Borena, Southern Ethiopia
Achalu Teshome
*
Mohammed Arshad
Berhanu Borj
* Dopisni autor.
Sažetak
This paper examined the effect of mobile banking services on bank performance in selected banking sectors of Ethiopia from a mediating role customers’ intention perspective. There has been relatively little research that examined the effect of mobile banking services on bank performance from the mediating role of customer intention perspectives in developing countries, particularly in sub-Saharan Africa. This paper attempted to bridge that gap with an Ethiopian perspective. A response was collected through a survey of open- and closed-ended questionnaires from the sampled 400 employees and customers of selected commercial banks in Borena, southern Ethiopia. The collected data were tested on the hypothesized relationship using the SEM analysis method with SPSS and AMOS version 26. The findings showed that mobile banking service as well as customer intention has a significant effect on bank performance. This research recommended that banks should implement mobile banking services from a customer intention perspective to enhance their bank performances. Also, it was recommended that future researchers should determine mobile banking services effect on other services organization firm rather than banks.
Ključne riječi
mobile banking; customer intention; bank performance
Hrčak ID:
347611
URI
Datum izdavanja:
31.12.2025.
Posjeta: 147 *