Stručni rad

ADVERTISING IN EVENT MANAGEMENT – CASE STUDY*

Helena Varjačić ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Martina Tomičić Furjan ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia

Sažetak

Event management is a separate part of management, related to the planning and overall organization of an event, which usually takes place once in time. The flow and functioning of business in event management implies excellent organization, creativity, concentration, and the ability to perform tasks at very high time pressure, using limited and usually predefined resources. Therefore, good utilization of all capacities and timely and targeted outreach of all potential participants in the project is crucial for its success. This paper presents a case study on a specific project that outlines the basic advertising business processes and activities in event management, which need to be carried out in order for the event to be successful.

Ključne riječi

event management; advertising; traditional and digital media

Hrčak ID:

236233

URI

https://hrcak.srce.hr/236233

Datum izdavanja:

15.3.2020.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.188 *