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Medijske studije, Vol.7 No.13 Lipanj 2016.

Prethodno priopćenje
https://doi.org/10.20901/ms.7.13.7

A Common Opinion on Croatian Journalists Tested by PR Profesionals

Ana Sušić ; graduated in Communication studies at the University of Zagreb, Centre for Croatian Studies
Matilda Kolić Stanić ; University of Zagreb, Centre for Croatian Studies, Croatia
Jelena Jurišić ; University of Zagreb, Centre for Croatian Studies, Croatia

Puni tekst: hrvatski, pdf (649 KB) str. 120-133 preuzimanja: 181* citiraj
APA 6th Edition
Sušić, A., Kolić Stanić, M. i Jurišić, J. (2016). Uvriježena mišljenja o hrvatskim novinarima na provjeri kod stručnjaka za odnose s javnošću. Medijske studije, 7 (13), 120-133. https://doi.org/10.20901/ms.7.13.7
MLA 8th Edition
Sušić, Ana, et al. "Uvriježena mišljenja o hrvatskim novinarima na provjeri kod stručnjaka za odnose s javnošću." Medijske studije, vol. 7, br. 13, 2016, str. 120-133. https://doi.org/10.20901/ms.7.13.7. Citirano 20.09.2018.
Chicago 17th Edition
Sušić, Ana, Matilda Kolić Stanić i Jelena Jurišić. "Uvriježena mišljenja o hrvatskim novinarima na provjeri kod stručnjaka za odnose s javnošću." Medijske studije 7, br. 13 (2016): 120-133. https://doi.org/10.20901/ms.7.13.7
Harvard
Sušić, A., Kolić Stanić, M., i Jurišić, J. (2016). 'Uvriježena mišljenja o hrvatskim novinarima na provjeri kod stručnjaka za odnose s javnošću', Medijske studije, 7(13), str. 120-133. doi: https://doi.org/10.20901/ms.7.13.7
Vancouver
Sušić A, Kolić Stanić M, Jurišić J. Uvriježena mišljenja o hrvatskim novinarima na provjeri kod stručnjaka za odnose s javnošću. Medijske studije [Internet]. 20.06.2016. [pristupljeno 20.09.2018.];7(13):120-133. doi: https://doi.org/10.20901/ms.7.13.7
IEEE
A. Sušić, M. Kolić Stanić i J. Jurišić, "Uvriježena mišljenja o hrvatskim novinarima na provjeri kod stručnjaka za odnose s javnošću", Medijske studije, vol.7, br. 13, str. 120-133, lipanj 2016. [Online]. doi: https://doi.org/10.20901/ms.7.13.7

Sažetak
Journalists in Croatia do not enjoy formidable reputation among the public due to the beliefs that their writing is, inter alia, biased, inclined to sensationalism and manipulation, and that they lack analytical skills (see also Kanižaj and Skoko, 2010; Jokoš and Kanižaj, 2012). The aim of this research is to verify how journalistic work and journalistic profession in Croatia is perceived by corporate sector PR professionals who cooperate with them on a daily basis. Using the method of in-depth interviews conducted with eight PR professionals, the reputation of Croatian journalists has been put to the test. The research revealed that the interviewed PR professionals perceive Croatian journalists mostly as superficial and biased reporters who search for sensation rather than the truth. However, it turned out that the interviewees do not percieve journalists as being envious, irresponsible or corruptible. They even demonstrated true understanding of the difficulties that journalists encounter, especially in the context of the economic crisis.

Ključne riječi
reputation of Croatian journalists; public relations; media relations; corporate sector; journalists; public relations professionals

Hrčak ID: 166851

URI
https://hrcak.srce.hr/166851

[hrvatski]

Posjeta: 480 *