Skoči na glavni sadržaj

Market-Tržište , Vol. 31 No. 2, 2019.

  • Datum izdavanja: 20.12.2019.
  • Objavljen na Hrčku: 07.01.2020.

Sadržaj

Puni tekst

Toward a Theoretical Framework of Relationship Marketing in the Business Context

(str. 209-226)

Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd. Noor, Khandoker Mahmudur Rahman, Fizar Ahmed
Pregledni rad


Perceived Corporate Reputation and Pride as Drivers of Frontline Employees’ Reputation Impact Awareness: Mediating Role of Job Satisfaction

(str. 171-185)

Vesna Babić-Hodović, Maja Arslanagić-Kalajdžić
Izvorni znanstveni članak


Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing

(str. 153-170)

Javier F. de la Ballina, Isabel de la Ballina
Izvorni znanstveni članak


Webrooming: A Way of Dealing with Uncertainties in Purchasing

(str. 139-152)

Vaida Kaduskeviciute, Sigitas Urbonavicius
Izvorni znanstveni članak


Factors That Influence the Relationship Between Customer Information Quality and Salesperson Performance

(str. 187-207)

Ida Bagus Nyoman Udayana, Prayekti Prayekti, Eliya Ardyan
Prethodno priopćenje


Uvodnik

(str. 137-138)

Editorial preface

(str. 137-138)

Đurđana Ozretić Došen
Uvodnik


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