Prethodno priopćenje
https://doi.org/10.17818/EMIP/2021/2.11
CONSUMER RESILIENCE TO ONLINE PRIVACY VIOLATION: SCALE TESTING
Edo Rajh
orcid.org/0000-0003-1916-5756
; Ekonomski institut, Zagreb
Bruno Škrinjarić
orcid.org/0000-0002-5969-1948
; Ekonomski institut, Zagreb
Jelena Budak
orcid.org/0000-0003-3739-4704
; Ekonomski institut, Zagreb
Sažetak
Resilience at the individual level is defined as a capacity of an individual to recover from unfavorable conditions, that is as a process of adaptation to harsh conditions. The aim of the paper is to test the measurement scale of consumer resilience to online privacy violation. Psychometric adequacy of the measurement scale was analyzed by assessing reliability, convergent validity and dimensionality of the measurement scale. The Cronbach alpha coefficient and explorative and confirmative factor analysis were applied. Research results point to the conclusion about the need to shorten the original measurement scales in a way that only positive statements are retained. The abbreviated version of the original scales satisfies the psychometric characteristics as it possesses the properties of reliability and convergent validity, and the dimensionality of the scale is consistent with the conceptualized dimensionality.
Ključne riječi
resilience; online privacy violation; consumers; measurement scale; psychometric characteristics
Hrčak ID:
267145
URI
Datum izdavanja:
14.12.2021.
Posjeta: 1.065 *