Market-Tržište, Vol. 26 No. 1, 2014.

Table of contents

Full text

Osobna razina orijentacije na potrošača na ruskom tržištu direktne prodaje (page 0-0)

Personal Level Customer Orientation in Russian Direct Selling Market (page 7-22)

Alexander Rozhkov
Original scientific paper

Transformiranje industrije kao odgovor na tranziciju gospodarstva - slučaj pekarske industrije u Rusiji (page 0-0)

Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry (page 23-44)

Maria Smirnova, Vera Rebiazina, Irina Moreva
Preliminary communication

Dvostruki standardi u procjenama neetičnog ponašanja potrošača i poslovnih subjekata (page 0-0)

Double Standards in the Judgment of Consumer versus Business Unethical Behavior (page 45-57)

Mindaugas Sinkevičius, Justina Gineikienė, Maik Huettinger, Benas Adomavičius
Preliminary communication

Istraživanje povezanosti interne komunikacijske klime sa zadovoljstvom poslom i lojalnošću zaposlenika (page 59-76)

Research on the Relationship between Internal Communication Climate and Job Satisfaction and Employee Loyalty (page 0-0)

Tamara Sušanj Šulentić
Original scientific paper

Modeliranje studentske lojalnosti (page 0-0)

Student Loyalty Modeling (page 77-91)

Lerbin R. Aritonang R.
Preliminary communication

Percepcija studenata o ulozi nastavnog i administrativnog osoblja pri procjeni kvalitete usluga poslovnog obrazovanja (page 0-0)

Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment (page 93-108)

Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Muris Čičić
Preliminary communication

Anatomija maraka britanskih poslovnih škola: obilježja koja utječu na odabir studenata poslijediplomskog studija u pakistanu (page 0-0)

Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students (page 109-122)

Usman Ahmad, Muhammad Kashif, Jessica Eaton, Rooma Qadeer
Preliminary communication

Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) (page 123-127)

Tanja Komarac
Case report

Vranešević, T.: Tržišna istraživanja u poslovnom upravljanju (page 129-131)

Doris Peručić
Case report

Uvodnik (page 0-0)

Editorial Preface (page 0-0)

Đurđana Ozretić Došen
Editorial

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