Market-Tržište, Vol. 30 No. 2, 2018.

Table of contents

Full text

Uvodnik (page 0-0)

Editorial Preface (page 123-124)

Đurđana Ozretić Došen
Editorial

Korisnički generirane tweet poruke o globalnim zelenim markama: pristup analize sentimenta (page 0-0)

User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach (page 125-145)

Saba Resnik, Mateja Kos Koklič
Original scientific paper

Ocjenjivanje korištenja usluge plesa pristupom iskustvene vrijednosti (page 0-0)

Evaluating Dance Consumption through the Experiential Value Approach (page 147-164)

Manuel Cuadrado, Maja Šerić, Martina G. Gallarza
Preliminary communication

Istraživanje utjecaja prodavačeva korištenja tehnologije i društvenih medija na učinkovitost odnosa s potrošačima na poslovnom tržištu (page 0-0)

Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings (page 165-176)

Mirkó Gáti, Ariel Mitev, András Bauer
Preliminary communication

Uloga potrošačeva povjerenja, kvalitete usluge i dimenzija vrijednosti pri određivanju zadovoljstva i lojalnosti: empirijsko istraživanje mobilne telekomunikacijske industrije u Pakistanu (page 0-0)

The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan (page 177-194)

Wajeeha Aslam, Imtiaz Arif, Kashif Farhat, Marium Khursheed
Original scientific paper

Percepcije studenata o kvaliteti usluge, zadovoljstvu i usmenoj predaji – prilagodba i evaluacija mjerne ljestvice na uzorku ICT i STEM studenata (page 0-0)

Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students (page 195-211)

Dunja Meštrović, Nina J. Zugic
Preliminary communication

Segmentacija temeljem životnog stila radi procjene stavova potrošača i ishoda ponašanja prema mobilnom oglašavanju (page 0-0)

Use of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising (page 213-229)

Nauman Zaheer, Mihael Kline
Preliminary communication

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