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Market-Tržište , Vol. 31 No. 2, 2019.

  • Publication date: 20.12.2019.
  • Published on HRČAK: 07.01.2020.

Table of contents

Full text

Toward a Theoretical Framework of Relationship Marketing in the Business Context (page 209-226)

Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd. Noor, Khandoker Mahmudur Rahman, Fizar Ahmed
Review article

Perceived Corporate Reputation and Pride as Drivers of Frontline Employees’ Reputation Impact Awareness: Mediating Role of Job Satisfaction (page 171-185)

Vesna Babić-Hodović, Maja Arslanagić-Kalajdžić
Original scientific paper

Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing (page 153-170)

Javier F. de la Ballina, Isabel de la Ballina
Original scientific paper

Webrooming: A Way of Dealing with Uncertainties in Purchasing (page 139-152)

Vaida Kaduskeviciute, Sigitas Urbonavicius
Original scientific paper

Factors That Influence the Relationship Between Customer Information Quality and Salesperson Performance (page 187-207)

Ida Bagus Nyoman Udayana, Prayekti Prayekti, Eliya Ardyan
Preliminary communication

Uvodnik (page 137-138)

Editorial preface (page 137-138)

Đurđana Ozretić Došen

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