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South Eastern European Journal of Communication , Vol. 4 No. 2, 2022.

  • Publication date: 30.12.2022.
  • Published on HRČAK: 16.03.2023.

Table of contents

Full text

UMJETNA INTELIGENCIJA U ODNOSIMA S JAVNOŠĆU (page 7-16)

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ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS (page 16-16)

Zoran Tomić, Tomislav Volarić, Đorđe Obradović
Preliminary communication

english pdf 170kb
KOMUNIKACIJSKI OBRASCI BRENDOVA VRHUNSKIH SPORTAŠA NA DIGITALNIM KANALIMA: KOMPARACIJA NAJPLAĆENIJIH SVJETSKIH I HRVATSKIH SPORTAŠA I SPORTAŠICA (page 17-27)

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COMMUNICATION PATTERNS OF STAR ATHLETES’ BRANDS ON DIGITAL CHANNELS: A COMPARISON OF THE GLOBAL AND CROATIAN HIGHEST-PAID SPORTSMEN AND WOMEN (page 27-27)

Dražen Maleš, Davor Trbušić, Stipan Rimac
Preliminary communication

english pdf 174kb
MOGUĆNOSTI BRENDIRANJA TURISTIČKE DESTINACIJE NA PRINCIPIMA STORYTELLINGA (page 29-39)

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POSSIBILITIES OF BRANDING A TOURIST DESTINATION BASED ON THE PRINCIPLES OF STORYTELLING (page 39-39)

Danijela Madžar, Marko Šantić, Magdalena Čečura
Original scientific paper

english pdf 171kb
IZVJEŠTAVANJE HRVATSKIH PORTALA O NAVIJAČKOJ SKUPINI TORCIDA: ANALIZA SADRŽAJA SLOBODNE DALMACIJE I VEČERNJEGA LISTA (page 41-50)

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REPORTING OF THE CROATIAN ONLINE MEDIA ON THE TORCIDA: CONTENT ANALYSIS OF SLOBODNA DALMACIJA AND VEČERNJI LIST (page 50-50)

Domagoj Bebić, Antea Boko, Daniela Dolinar
Preliminary communication

english pdf 174kb
ULOGA I AKTIVNOSTI FUNKCIJE ODNOSA S JAVNOŠĆU U MENADŽMENTU PODUZEĆA (page 51-62)

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THE ROLE AND ACTIVITIES OF THE PUBLIC RELATIONS FUNCTION IN COMPANY MANAGEMENT (page 62-62)

Damir Vasilj, Izabella Katarina Korda
Preliminary communication

english pdf 173kb
CONVERGENCE IN PUBLIC RELATIONS (page 63-73)

english pdf 446kb
KONVERGENCIJA U ODNOSIMA S JAVNOŠĆU (page 73-73)

Antonia Tomaš, Davorka Topić Stipić
Review article

croatian pdf 171kb
UTJECAJ I ZNAČAJ KONVERGENCIJE MEDIJA NA PROMOCIJU I POPULARIZACIJU SPORTSKIH SADRŽAJA (page 75-89)

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THE INFLUENCE AND SIGNIFICANCE OF MEDIA CONVERGENCE ON THE PROMOTION AND POPULARIZATION OF SPORTS CONTENT (page 89-89)

Sanela Prašović Gadžo
Preliminary communication

english pdf 173kb
BRENDIRANJE GRADOVA KROZ SPORT: SPORTSKI DOGAĐAJI U FUNKCIJI BRENDIRANJA GRADOVA KAO TURISTIČKIH DESTINACIJA (page 91-99)

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CITY BRANDING THROUGH SPORTS: SPORTS EVENTS IN THE FUNCTION OF BRANDING CITIES AS TOURIST DESTINATIONS (page 99-99)

Nela Ćosić, Vladimir Vegar
Professional paper

english pdf 172kb
SPORTAŠI KAO BREND (page 101-110)

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ATHLETES AS A BRAND (page 110-110)

Mihaela Dubelj, Lana Prlić
Professional paper

english pdf 173kb

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