Communication Management Review, Vol. 08 No. 02, 2023.

Table of contents

Full text

Uvodnik (page 4-5)

Dejan Gluvačević
Editorial

Percepcija hrvatskih potrošača o luksuznim markama (page 6-23)

Consumers' perception of luxury brands in Croatia (page 6-23)

Doris Peručić, Marina Leš
Preliminary communication

Uloga kulture i kulturnog turizma u gospodarskom razvoju i brendiranju grada Varaždina (page 24-47)

The role of culture and cultural tourism in the economic development and branding of the city of Varaždin (page 24-47)

Vesna Haluga, Filip Kokotović, Božo Skoko
Preliminary communication

Osobno brendiranje – integrativni pregled literature (page 48-65)

Personal branding - an integrative literature review (page 48-65)

Ivana Belić
Review article

Stavovi učitelja razredne nastave i Hrvatskog jezika prema medijskom obrazovanju u hrvatskim osnovnim školama (page 66-83)

Attitudes of classroom and Croatian language teachers towards media education in Croatian primary schools (page 66-83)

Lana Ciboci Perša
Original scientific paper

Iza i ispred pozornice: Odnosi s javnošću hrvatske izvedbene tradicijske umjetnosti - prikaz knjige (page 84-87)

Madlen Lipić
Book review

BledCom 2024 - 31st International Public Relations Symposium BledCom (page 88-89)

Other

Instruction for Authors (page 90-93)

Other

Code of Ethics (page 94-98)

Other

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