Market-Tržište, Vol. 20 No. 1, 2008.

Table of contents

Full text

Uvodnik (page 5-6)

Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial

Upravljanje markama slovenskih izvoznih poduzeća (page 0-0)

Brand management of Slovenian export companies (page 7-23)

Aleksandra Pisnik Korda, Boris Snoj
Original scientific paper

Primjena conjoint analize u proučavanju potražnje za MP3 playerima na tržištu Bosne i Hercegovine (page 0-0)

Application of conjoint analysis in studying demand for mp3 players on the B-H market (page 25-36)

Emir Kurtović, Muris Čičić, Emir Agić
Original scientific paper

Društveni mediji: istraživanje američkih poduzeća iz skupine The INC. 500 (page 0-0)

The INC. 500 and social media: Marketing research (page 37-47)

Nora Ganim Barnes, Eric Mattson, Mira Marušić
Preliminary communication

Marketing u suvremenom svijetu: situacijska u odnosu na postmodernu paradigmu (page 49-60)

Marketing in contemporary world: situational vs. postmodern paradigm (page 0-0)

Tanja Kesić, Ivana Kursan
Review article

Pravci trajnoga poboljšavanja CRM strategije (page 0-0)

Paths to continuous improvement of a CRM strategy (page 61-77)

Lluís G. Renart, Carles Cabré
Review article

Važnost upravljanja marketingom u globalnoj farmaceutskoj industriji (page 0-0)

Importance of marketing management in the world pfarmaceutical industry (page 79-93)

Dragan Kesič, Andrej Bertoncelj
Review article

Djelovanje promocije na korištenje usluge dječje štednje (page 95-108)

Impact of promotion children’s savings (page 0-0)

Damir Ribić
Other

Vranešević, T.:Upravljanje markama (page 109-111)

Irena Pandža
Case report

Fisk, P.: Marketinški genij (page 113-115)

Tatjana Škare
Case report

Prof. dr. sc. Aleksandar Bazala (page 117-118)

Marcel Meler, Đurđana Ozretić Došen
In memoriam, Obituary

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