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Market-Tržište , Vol. 24 No. 1, 2012.

  • Publication date: 11.07.2012.
  • Published on HRČAK: 03.09.2012.

Table of contents

Full text

Uvodnik (page 5-6)

croatian pdf 48kb
Editorial Preface (page 5-6)

Đurđana Ozretić Došen
Editorial

english pdf 48kb
Utjecaj marketinških resursa na konkurentnost poduzeća (page 0-0)

The impact of marketing resources on corporate competitiveness (page 7-21)

Tamás Gyulavári, Zsófia Kenesei
Original scientific paper

english pdf 164kb
Indeks reputacije poduzeća: empirijsko istraživanje u bankovnom sektoru (page 23-45)

croatian pdf 213kb
Corporate reputation index: empirical research in banking sector (page 0-0)

Damir Grgić
Original scientific paper

Koncept i mjerenje kvalitete usluge na tržištu poslovnog savjetovanja (page 0-0)

Service quality concept and measurement in the business consulting market (page 47-66)

Dragan Benazić, Đurđana Ozretić Došen
Original scientific paper

english pdf 170kb
Integrirana marketinška komunikacija u visoko kategoriziranim hotelima Dalmacije: istraživanje iz perspektive menadžera i gostiju (page 0-0)

Integrated marketing communications in high-quality hotels of central and southern Dalmatia: a study from the perspective of managers and guests (page 67-83)

Maja Šerić, Irene Gil Saura
Preliminary communication

english pdf 147kb
Mjerenje uspješnosti tzv. "uradi sam" prodajnih lanaca u Rumunjskoj tijekom ekonomske krize (page 0-0)

Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis (page 85-102)

Mónika-Anetta Alt
Preliminary communication

english pdf 174kb
Međugeneracijski utjecaji i rituali (ponašanje djece): u novi razred u novoj obući (page 0-0)

Intergenerational influence and rituals - children’s behaviour with new school year (page 103-116)

Katherine C. Sredl, Ružica Butigan, Nataša Renko
Preliminary communication

english pdf 142kb
Usporedba strukturnih modela percipirane vrijednosti (page 0-0)

Comparison of perceived value structural models (page 117-133)

Sunčana Piri Rajh
Preliminary communication

english pdf 202kb
Kritički prikaz: Lindstrom, M.: "Brandwashed - tricks companies use to manipulate our minds and persuade us to buy" (page 135-138)

Darija Hays
Case report

croatian pdf 83kb
Kritički prikaz: Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga" (page 139-143)

Tanja Komarac
Case report

croatian pdf 85kb
Kritički prikaz: Dobrinić, D. (ur.): "Marketing i baze podataka" (page 145-148)

Iva Gregurec
Case report

croatian pdf 80kb

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