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Market-Tržište , Vol. 24 No. 1, 2012.

  • Publication date: 11.07.2012.
  • Published on HRČAK: 03.09.2012.

Table of contents

Full text

Uvodnik (page 5-6)

Editorial Preface (page 5-6)

Đurđana Ozretić Došen

The impact of marketing resources on corporate competitiveness (page 7-21)

Tamás Gyulavári, Zsófia Kenesei
Original scientific paper

Corporate reputation index: empirical research in banking sector (page 0-0)

Damir Grgić
Original scientific paper

Service quality concept and measurement in the business consulting market (page 47-66)

Dragan Benazić, Đurđana Ozretić Došen
Original scientific paper

Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis (page 85-102)

Mónika-Anetta Alt
Preliminary communication

Intergenerational influence and rituals - children’s behaviour with new school year (page 103-116)

Katherine C. Sredl, Ružica Butigan, Nataša Renko
Preliminary communication

Comparison of perceived value structural models (page 117-133)

Sunčana Piri Rajh
Preliminary communication

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