Original scientific paper

Young Consumers’ Preferences When Purchasing Foodstuffs

Sanja Jelić Milković orcid.org/0000-0003-0505-6970 ; Josip Juraj Strossmayer University in Osijek, Faculty of Agrobiotechnical Sciences Osijek, Croatia
Ružica Lončarić ; Josip Juraj Strossmayer University in Osijek, Faculty of Agrobiotechnical Sciences Osijek, Croatia
Jelena Kristić orcid.org/0000-0003-4465-2900 ; Josip Juraj Strossmayer University in Osijek, Faculty of Agrobiotechnical Sciences Osijek, Croatia

Abstract

The aim of the paper is to determine the relevant intrinsic and extrinsic attributes of foodstuffs important to young consumers when purchasing in relation to their socio-demographic characteristics. Questionnaire was used as a method of data collection and an instrument for the survey. The survey was carried out on a sample of N = 384 students at the Faculty of Agriculture in Osijek (now Faculty of Agrobiotechnical Sciences Osijek). The results indicate that for young consumers the intrinsic and extrinsic attributes of foodstuffs are of extreme importance. The most important intrinsic attribute is the taste of food, while the most important extrinsic attributes are brand and an affordable price. The results of this paper can serve as framework for a future consumer preference research with other profile of respondents.

Keywords

young consumers; foodstuffs; intrinsic attributes; extrinsic attributes

Hrčak ID:

214202

URI

https://hrcak.srce.hr/214202

Publication date:

14.12.2018.

Article data in other languages: croatian

Visits: 2.446 *