Agroeconomia Croatica, Vol. 8 No. 1, 2018.
Izvorni znanstveni članak
Young Consumers’ Preferences When Purchasing Foodstuffs
Sanja Jelić Milković
orcid.org/0000-0003-0505-6970
; Fakultet agrobiotehničkih znanosti Osijek
Ružica Lončarić
; Fakultet agrobiotehničkih znanosti Osijek
Jelena Kristić
orcid.org/0000-0003-4465-2900
; Fakultet agrobiotehničkih znanosti Osijek
Sažetak
The aim of the paper is to determine the relevant intrinsic and extrinsic attributes of foodstuffs important to young consumers when purchasing in relation to their socio-demographic characteristics. Questionnaire was used as a method of data collection and an instrument for the survey. The survey was carried out on a sample of N = 384 students at the Faculty of Agriculture in Osijek (now Faculty of Agrobiotechnical Sciences Osijek). The results indicate that for young consumers the intrinsic and extrinsic attributes of foodstuffs are of extreme importance. The most important intrinsic attribute is the taste of food, while the most important extrinsic attributes are brand and an affordable price. The results of this paper can serve as framework for a future consumer preference research with other profile of respondents.
Ključne riječi
young consumers; foodstuffs; intrinsic attributes; extrinsic attributes
Hrčak ID:
214202
URI
Datum izdavanja:
14.12.2018.
Posjeta: 1.856 *