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Media, culture and public relations , Vol. 7 No. 1, 2016.

  • Publication date: 31.03.2016.
  • Published on HRČAK: 15.06.2016.

Table of contents

Full text

Documentation Sheets (page I-III)


Index

english pdf 259kb
STRATEŠKI KOMUNIKACIJSKI MENADŽMENT I KREATIVNE VIZUALNE KOMUNIKACIJE (page 5-8)

croatian pdf 345kb
STRATEGIC COMMUNICATION MANAGEMENT AND CREATIVE VISUAL COMMUNICATIONS (page 5-8)

Mario Plenković
Editorial

english pdf 345kb
UMJETNA INTELIGENCIJA U ODREĐIVANJU MARKETING STRATEGIJE PREMA KUPCIMA (page 9-17)

ARTIFICIAL INTELLIGENCE IN DETERMINATION OF MARKETING CUSTOMER STRATEGY (page 9-17)

Brano Markić, Sanja Bijakšić, Marko Šantić
Original scientific paper

english pdf 564kb
UPRAVLJANJE INFORMACIJAMA I ZNANJEM NA PRIMJERU KAMPANJE ZA IZBORE ZA EUROPSKI PARLAMENT 2013. (page 14-34)

croatian pdf 671kb
MANAGING INFORMATION AND KNOWLEDGE IN THE CASE OF THE CAMPAIGN FOR ELECTIONS TO THE EUROPEAN PARLIAMENT IN 2013 (page 14-34)

Goran Popović, Tanja Grmuša, Hrvoje Prpić
Original scientific paper

VIRTUALNA ORGANIZACIJA – BUDUĆNOST JE VEĆ POČELA (page 35-42)

VIRTUAL ORGANIZATION – THE FUTURE HAS ALREADY BEGUN (page 35-42)

Ksenija Čulo
Preliminary communication

english pdf 487kb
KVALITETNA VIZUALIZACIJA PODUZEĆA ZA BOLJU PREPOZNATLJIVOST (page 43-56)

QUALITY VISUALIZATION OF THE COMPANY FOR A BETTER RECOGNITION (page 43-56)

Monika Senčar, Matjaž Duh
Review article

english pdf 607kb
ODNOSI S INVESTITORIMA KAO VAŽNA FUNKCIJA U ODNOSIMA S JAVNOSTIMA U KOMERCIJALNIM TVRTKAMA I JAVNOJ UPRAVI (page 57-70)

croatian pdf 662kb
INVESTOR RELATIONS AS IMPORTANT FUNCTION OF PUBLIC RELATIONS IN COMMERCIAL COMPANIES AND PUBLIC ADMINISTRATION (page 57-70)

Ivana Gažić, Zvonimir Grgas
Review article

SOCIOLOŠKO- KINEZIOLOŠKI PRISTUP SPORTSKOJ REKREACIJI U RESOCIJALIZACIJI OSOBA S INVALIDITETOM (page 71-78)

croatian pdf 478kb
SOCIOLOGICAL – KINESIOLOGICAL ACCES TO SPORT RECREATION IN THE REINTREGATION OF PERSONES WITH DISABILITIES (page 71-78)

Allen Bartoš
Review article

UTJECAJ ODNOSA S JAVNOSTIMA NA PROCES DONOŠENJA ODLUKE O KUPNJI (page 79-90)

croatian pdf 514kb
IMPACT OF PUBLIC RELATIONS ON THE PROCESS OF PURCHASE DECISION (page 79-90)

Sandra Soče Kraljević, Zorana Vidačak, Mirela Mabić
Review article

KOMUNIKACIJSKE STRATEGIJE U NEDRŽAVNIM I NEPROFITNIM ORGANIZACIJAMA U ČEŠKOJ (page 91-98)

COMMUNICATION STRATEGIES IN NON-STATE NON-PROFIT ORGANIZATIONS IN THE CZECH REPUBLIC (page 91-98)

Tereza Cimrmannová, Zuzana Hubinková
Professional paper

english pdf 410kb
UČENJE IZ VLASTITOG ISKUSTVA: OSVRT NA CBR (CASE BASED REASONING) U HERCEGOVAČKIM PODUZEĆIMA (page 99-104)

croatian pdf 486kb
LEARNING FROM YOUR OWN EXPERIENCE: OVERVIEW ON CBR (CASE BASED REASONING) AT HERZEGOVINA COMPANIES (page 99-104)

Jelena Zovko
Professional paper

RAČUNALO - DA, ALI KAKO? DRUŽITE SE I POTIČITE FUNKCIONALNO-LOGIČKO MIŠLJENJE VAŠE DJECE KOD KUĆE (page 105-114)

croatian pdf 609kb
COMPUTER - YES, BUT HOW? SOCIALIZE AND ENCOURAGE FUNCTIONAL-LOGICAL THINKING FROM YOUR CHILDREN AT HOME (page 105-114)

Slavoljub Hilčenko
Professional paper

Suzana Žilić Fišer: SUCCESSFUL TELEVISION MANAGEMENT: THE HYBRID APPROACH (page 115-116)

Mario Plenković
Case report

english pdf 357kb
Ante Gavranović: MEDIJI, TURIZAM, JAVNOST: uvijek nedovršena, nanovo ispričana priča (page 116-118)

Vlasta Kučiš
Case report

croatian pdf 340kb
Alma Mater Europaea - Strateški komunikacijski management (page 119-122)


News

slovenian pdf 379kb
News (page 122-124)


News

english pdf 417kb
Call for Papers - Society and Technology 2017 - Dr.Juraj Plenković (page 125-126)


News

english pdf 288kb
Author Index (page 127-127)


Index

english pdf 277kb

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