Market-Tržište, Vol. 28 No. 2, 2016.

Table of contents

Full text

Uvodnik (page 129-130)

Editorial Preface (page 129-130)

Đurđana Ozretić Došen
Editorial

Pregled istraživanja o obrazovanju u području marketinške etike (page 0-0)

An Overview of Research on Marketing Ethics Education (page 131-142)

Daniela Hrehová, Pavel Žiaran
Review article

Održivost i odgovornost potrošača: poslije zelene i etičke potrošnje (page 0-0)

Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption (page 143-157)

Maja Hosta, Vesna Žabkar
Preliminary communication

Istraživanje integrirane marketinške komunikacije, svjesnosti o marki i imidža marke u marketingu u ugostiteljstvu: kros-kulturalni pristup (page 0-0)

Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach (page 159-172)

Maja Šerić, Irene Gil Saura, Josip Mikulić
Original scientific paper

Proces odlučivanja potrošača o izboru restorana: primjena stiliziranoga EKB modela (page 0-0)

Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model (page 173-190)

Pedro Longart, Eugenia Wickens, Ali Bakir
Preliminary communication

Važnost percipirane vrijednosti usluga kod bankarskih usluga (page 0-0)

The Importance of Perceived Service Value in Retail Banking Services (page 191-212)

Aleksandra Pisnik, Jasmina Dlačić, Borut Milfelner
Original scientific paper

Tumačenja koncepta održivosti među vodećim veleprodavačima hrane i pića u Ujedinjenom Kraljevstvu (page 0-0)

Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers (page 213-229)

Peter Jones, Daphne Comfort, David Hillier
Review article

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